Most of the time when people visit your real estate website, they want to learn about your business. So, each visit is a chance to gain a new client. Doesn’t it make sense that your website be the best it can be then? Your real estate marketing plan indicates the affirmative to be true.
Making Your Site The Best It Can Be
1. Company name and logo
These should appear on the top left corner of your website page. Studies have shown that users remember logos placed in the top left more often than logos placed in any other area.
2. Call to Action
Tell people what they want to do next. It might be something like “Call us to find out how to sell your house TODAY.” Place this call to action in the top right corner. After they’re looked at your logo, they are ready to be called forth, so call them.
3. Clear, simple navigation
Your goals on your site are to enable visitors to easily locate any page on the website and to steer visitors to the pages you’d prefer for them to visit.
4. Clear, bold headling
Avoid any vagueness here. What visitors can get from the site should be absolutely clear. People like clarity. Give them what they want.
5. Consistent graphics
Your graphics should support and enhance the pages’ content not distract from it. Keep elements consisten.
Color catches the eye and draws it. Make sure you use color in such a way that it draws the eye where you want the eye drawn.
7. Subheadings that lead
People like subheadings. They easily direct the eye and mind to the content that follows, providing an introduction. In many cases, people won’t read text that isn’t introduced by a subheading. Get your text read with the inclusion of subheadings.
8. Sell your benefits
Tell the visitor what they’ll get or how they’ll benefit. Don’t emphasize what they’ll pay for but instead what they’ll gain.
9. Your offer
This is something specific that will get a client to commit if only in a small way (get them to call in, for example). A small committment can lead to a bigger one and, viola, you have a client.
10. Contact Form
You want a way to contact visitors to your site. Multiple contacts result most often in customers. Once they’re shown initial interest, you can follow up to hopefully grow that interest.
Reinforce your trustworthiness by including information that will reassure the client. You have a friendly staff and a good reputation. You are a good company. Tell the client so with use of the following:
- About Us page
- Office Locations and Hours
- Customer Reviews
- Links to Social Media Pages
- Awards and Accolades Recieved
12. Working Buttons
Make sure all links work. A non-working link reflects very badly on a company. It frustrates and alienates prospective clients.