IGTV is one of the newest Instagram features, and it can be accessed in both standalone and Instagram apps. IGTV is a long-form vertical video that allows regular users to upload 10 minutes videos, and verified accounts on Instagram can post up to 1 hour-long video. IGTV is similar to YouTube that helps you to boost your engagement and followers to your channel. Recently Instagram added horizontal video format on the platform. But still, many users select the vertical format for viewer convenience. Creating content on IGTV helps you to reach your target audience, increase engagement and followers. The engagement rate on Instagram is calculated by the number of likes, views, and comments you receive for your video. Buy Instagram TV likes to increase your video likes count instantly. Here are a few things to consider if you want to promote your IGTV video on the platform. 1. Check Analytics When you upload new content on your channel, don't forget to check your analytics because analytics are your best friend when it comes to IGTV. Check your analytics closely and experiment with your video format, length, and subject matter until you find the perfect formula. Checking analytics regularly will help you to make content based on your audience's interest. It makes your audience visit your channel again and again. 2. Video Length And Format If you want to keep your audience engaged, then you need to go for long videos. According to the research, long videos can get more engagement than other regular videos on Instagram. Also, creating long videos makes your audience connect with your channel for a long time. As we discussed above, users can upload both horizontal and vertical videos on IGTV. Maintain the same format for posting videos because it is also one of the main things for boosting your followers and engagement. 3. Create Quality Content Creating compelling content is the main thing to rule the platform. Also, it helps you to boost your video engagement and gain more followers to your account. There are many different content formats available on the platform. You can share exclusive content, behind the scene videos, and make tutorial videos to educate your followers. The more quality content you create, the more people like to watch your videos. 4. Make Series Video series is one of the most Instagram rollouts that allows brands and markets to place their videos into categories. Creating a series makes your audience come back to your channel regularly. Because series videos will create excitement with your audience, and it will make your audience come to your channel. Create entertaining Series to engage your audience and receive more likes and views for your IGTV channel. 5. Use Your Video Description Add hashtags in your video description because it helps you to win the Instagram algorithm. As like regular Instagram posts IGTV allows you to add hashtags to your description. We all know that hashtags have the power to increase engagement and find new audiences to your account. Select one of your videos and insert the link in your description and encourage your audience to see those videos to boost engagement for your videos. 6. Explore Page Use the explore page to discover top trending content on Instagram. Everyone likes to watch currently trending content. To keep your audience engaged, create popular content to retain your audience. If you are not sharing trending content, people will don't like to follow your channel, and they decide to follow another account that posts trending content. 7. Brands Use Instagram Reels There are a lot of ways to promote your brand via videos. These are, Create your reels channel and upload videos into their channelYou can work with influencers to reach out your brand. If you want to instant brand reach, you will buy Instagram reels views for your reels videos. Getting high views helps you to gain more audience and more engagement. Final Thoughts If you want to boost your video engagement and followers on Instagram, choose IGTV to reach your goals. So it is a great time to create compelling content and get more likes and views for your videos and boost your engagement rate on Instagram.