Instagram Marketing: How To Tap Into The Power Of Influencers

Despite appearances, smaller businesses may also utilise Instagram for influencer marketing. Instagram influencers may be useful for businesses of any size, provided that the influencers chosen to work with are both relevant and influential in the target market.

Statista predicts that by 2025, more than 1.4 billion people throughout the world will use Instagram. With the support of influencers, your company may take advantage of the social media network’s growing popularity and widespread adoption.

Instagram influencer marketing is especially effective in the health and beauty, food and drink, travel, fashion and beauty, EMT, and fitness industries. However, there is room for influencer marketing on Instagram in every industry.

So, should you promote your business with the help of an Instagram celebrity? Let’s look into that, and I’ll provide some excellent Instagram influencers for you to check out.

Who are the various Instagram celebrities?
According to research presented in The State of Influencer Marketing Benchmark Report 2022, the influencer marketing market will expand to $16.4 billion by the end of the forecast year. Due to the rapid growth of the influencer marketing sector, a wide variety of influencers are now available to meet the specific objectives of every given organisation.

Read our blog post titled “20 Surprising Influencer Marketing Statistics” to learn more about the meteoric rise of influencer marketing.

There are five key categories to consider when monetizing an Instagram influencer’s following: Mega, Macro, Micro, and Nano. As you can see, it drops from over a million to around a thousand followers.

How much do Instagrammers typically make each ad campaign?Let’s take a look at potential costs before diving into where to get an influencer for your business.

The price tag will naturally fluctuate based on the influencer’s specialty and popularity. The ‘Mega’ category of influencers, like Kylie Jenner, who, according to Fox Business, may demand up to $1 million for a sponsored post, is likely to be priced beyond of reach for many companies.

Influencer Marketing Hub, Klear, and inBeat are just a few examples of influencer marketing cost estimators available online. Neal Schaffer has written a comprehensive assessment of all of them. If you are interested in strategy and advice for influencer marketing, he also held a webinar with DMI titled “The Influencer Marketing Blueprint.”

Your selected influencer’s fee will also vary with the package or deal you choose to work with them on. If you’re searching for something that won’t cost as much as a cross-platform campaign with many content types spread out over a month, a single post is your best bet.

It’s important to evaluate your resources and think about how you can obtain the most exposure and interaction for your money, which often translates into high-quality leads. If you need help negotiating and planning an influencer marketing campaign, use our free template.

Where to look for a powerful advocate for your brand

You’ve chosen to hire an Instagram influencer, but where do you begin looking for one that is both affordable and capable of maximising your business’s potential? Here are some suggestions for locating the ideal influencer.

1. Define the ethos and principles of your brand

Understand your brand’s values before seeking out and enlisting an influencer to promote your business. You should know more than just the features and benefits of your product or service, though; you should also be familiar with the problems they solve.

Brands like Ben & Jerry’s ice cream represent more than just a tasty treat. The company uses the brand to advocate for responsible business practises, such as using eco-friendly materials and paying employees a living wage.

2. Be aware of your target demographic

You need to know your audience well and out if you want to develop an influencer campaign that is both effective and efficient. Check your demographics (here’s a social media demographics guide to assist you out) to see if your target audience even uses Instagram.

To alleviate problems and appeal to likes and dislikes, you should also consult your buyer personas. This will aid in directing your chosen influencer and creating a successful campaign.

3. Determine the Type of Campaign

It might be beneficial to try out one or two sponsored posts on Instagram if you are just getting started with influencer marketing or the platform overall. If you already have a sizable following on Instagram or a well-developed influencer marketing plan, you may want to experiment with a few various content formats to see which ones provide the best results.

4. Locate a key opinion leader

Your campaign’s why and what will help you identify the right influencers to target. You might be able to identify a customer who shares your enthusiasm for your product by using hashtags. A hashtag like #healthyeating, for instance, might help you locate an influencer in the realm of nutrition-related company.