Now that Instagram has reached an astonishing 1 billion monthly active users, it has become the platform of choice for everyone to keep up with their friends, favourite companies, and favourite celebrities.

This implies that businesses can establish themselves as content powerhouses, with their own dedicated visual channel and an engaging watching experience, all on Instagram.

As much as 40% of all Instagram users watch Instagram stories on a regular basis, it’s clear that video has been a driving force behind this shift.
Brands can now reach their customers on a more personal level with Instagram videos. Because, contrary to popular belief, videos receive more comments on average, even though photos receive more likes per post on average for the top publishers.

This might be due to the fact that video demands the viewer’s undivided attention. When compared to simply scrolling and double-tapping photos, this provides a much larger window of opportunity for engagements.
In addition, the launch of the Stories function caused an average user to spend an extra 28 minutes per day on Instagram.

However, the platform’s usefulness hinges on how you choose to employ it. Instagram videos may be quite useful, but there are so many to choose from that it can be overwhelming.

Here are some important formats, ideas, and editing tactics to keep in mind if you want to learn how to edit videos on Instagram and get the results you desire.

Instagram’s Requirements for Video

Let’s take a look at the Instagram video formats, their requirements, and any technical suggestions before we start cutting footage.
There are now four options for businesses and individuals to submit videos on Instagram:

• Instagram Stories with Embedded Videos
• The IGTV app on Instagram
• Real-time footage

We’ll be focusing on the first three video forms because live video is, by definition, unedited.

Instagram video feed requirements
Instagram videos may be up to 60 seconds in length.

• Video resolution of 600 pixels on a side (1:1) is square.
• 600315 pixels (aspect ratio of 1.9:1) for horizontal video.
• A 4:5 aspect ratio video should have a resolution of 600 by 750 pixels.
• Your video file has to be in either the.MP4 or.MOV format, no larger than 4GB, and no faster than 30 frames per second.

Instagram provides the same video editing suggestions as Facebook, so if you’re searching for additional technical requirements, you can find them there.

Instagram’s Requirements for Stories Videos

Each video posted to an Instagram story can be no longer than 15 seconds.
Full-screen videos are perfect for telling a tale, so make sure that yours is at least 1080 pixels wide and 1920 pixels tall (9:16 aspect ratio). Any video uploaded to Instagram that isn’t vertical will likely be stretched or cropped by the app, leading to a terrible viewing experience.

Again,.MP4 or.MOV is preferred for the video format, and 4GB in size and 720p quality is the bare minimum.

Technical requirements for videos on Instagram TV (IGTV)

Instagram’s long-form video platform IGTV was one of the company’s most anticipated releases of 2018.
Videos uploaded to IGTV must adhere to a length restriction of 15 seconds to 10 minutes. Videos can be up to 60 minutes in length when uploaded from larger and verified users.

The same 9:16 aspect ratio that is required for Stories is also required for IGTV movies so that they fill the whole screen of a smartphone. The effect is one of total immersion and attention capture.

Videos upload on IGTV must be in MP4 format. They need to be 720p at least and 30 fps at the very least.
How to Make a Video on Instagram and Edit It

The nicest part of Instagram video is that anyone can start making videos right away, without having to master any complicated editing software.

Editing of incoming video feeds

In-app video production makes it simple to give customers and fans a glimpse behind the scenes of your company.

Instagram’s built-in features make it unnecessary to record video clips using a separate camera app and then edit them together in a third-party programme.

To begin, open Instagram and hit the plus sign at the app’s bottom.

Modifying Your Instagram Story

The Instagram Stories function is rapidly becoming one of the app’s most popular additions. There are two categories to Instagram’s story and video editing tools:

The first step in making the video:

Regular: To record a standard video, just press and hold the record button. The recording will end as soon as you let go of the button.
Boomerang: Press and hold the record button to shoot a two-second clip that loops backwards and forwards. A moving scenario (such a speaker on stage or a runner) is perfect for a boomerang.
When you select “Superzoom,” the camera moves in closer to whatever you’re filming while also adding a frame and sometimes some background music to convey a certain mood, such as “fire,” “drama,” “beats,” and so on. Currently, 10 different superzooms are available.

Make the most of the medium’s inherent qualities

Given the impact of video, it’s not uncommon to see feed videos used in stories, or YouTube videos converted into IGTV videos.

Because of the time and effort it saves, this is a brilliant strategy to employ. However, the viewing experience isn’t ideal when a horizontal YouTube video is rotated 90 degrees for the vertical IGTV layout.