It’s common knowledge that maintaining an active social media presence helps spread awareness of your business. However, it may be challenging and time-consuming to maintain a constant stream of posts and interactions with your client base.

Hootsuite: what is it?

When it comes to keeping track of many accounts across several networks, Hootsuite is invaluable. Commonly known as a social media management system or tool, it lets you keep tabs on consumer feedback across many channels at once. You may share information, receive feedback, plan ahead with messages, examine data, and more. This efficient method of social media promotion is used by several well-known companies, like Coca-Cola and Sony Music.

Hootsuite’s ability to help businesses manage their social media presence effectively has seven major advantages.

1. Track all your social media feeds in one location

The ability to control all of your brand’s social media accounts from a single dashboard is probably the most alluring aspect of using Hootsuite. There is no need to sign in repeatedly or memorise several passwords.

Hootsuite lets you interact with your audience on more than 35 different social media platforms, including:

• Twitter
• There are many different kinds of Facebook content.
• Social networking site LinkedIn (Profiles, Pages, and Groups)
• Google+
• Foursquare
• Blogs powered by WordPress

In addition to Vimeo, Reddit, Via.me, StumbleUpon, Instagram, Tumblr, Evernote, Flickr, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and more sites accessible through other applications.

2. Plan ahead and schedule your posts

Hootsuite’s ability to pre-schedule posts across all your preferred social media sites is another compelling reason to utilise it. By figuring out when your audience is most active on social media, you can better promote your posts and attract more readers.

You can choose whatever time and date works best for you. Scheduled updates will appear in a clear calendar view.

3. Access Analytics Information Quickly

You can see just how successful your social media campaign is thanks to Hootsuite’s innovative analytics function. The programme records clicks from every service you use and presents them in an understandable graphical format. Hootsuite’s reporting and monitoring tools are so comprehensive that you can generate beautiful, downloadable reports on your company’s social media performance.

4. The Hootlet Plugin Makes It Simple to Disseminate Data

Hootlet is an excellent bookmarklet extension since it facilitates the quick and simple sharing of online material with one’s followers. This Hootsuite extension stands at the top of your browser’s toolbar, making it quick and simple to use. Simply click the Hootlet button whenever you come across anything interesting online that you want to broadcast to the world. The programme uses Ow.ly to shorten the URL and incorporates a concise quote from the site’s prominent content into your social media post. Hootelet is one of the numerous add-ons available for Hootsuite that make it a valuable social media tool.

5. Listening in on Social Media

Listening to conversations happening on social media and adding your company’s unique perspective is a great method to build relationships with your target audience. Hootsuite’s ability to monitor hashtags and search keywords in user-generated content might help you identify opportunities to lend your knowledge. By catering specifically to the desires of your target market, you may attract many new customers.

6. Effectively Manage Social Media Channels for Customer Service

It may be challenging to successfully handle customer service on social media sites, which is why many businesses stay away from them. You may save time by not having to go between several social media platforms to view consumer inquiries when using Hootsuite. You may also create and save draughts of standard responses for use in response to frequently asked questions, such as the business’s hours or location.

7. Working as a Group

Hootsuite is an excellent tool for team management. You may add additional team members to the social media profiles of your choice using this tool, giving you direct visibility into who is publishing what and when. You have complete authority over who can publish, modify, and assign tasks.