The Comprehensive Guide: TikTok Advertising For Brands

March 13, 2023 by No Comments

TikTok’s influence is huge and should not be discounted. At this point, it’s impossible to deny the fact that this programme has been downloaded more than any other (a whopping 656 million times in 2021). TikTok has been available for download more than three million times since its 2016 debut, and it is now used by more than 20% of the world’s 4.8 billion Internet users. Yet, despite TikTok’s stunning one billion monthly active users and exponential growth and conversion prospects, many businesses have been sluggish to engage into TikTok advertising as a viable paid media channel. TikTok advertisements provide full-funnel marketing opportunities for businesses, from raising brand awareness to driving product conversions and retargeting, with new campaign kinds and platform improvements being added on a regular basis.

The people who should use TikTok Ads

When promoting my company, would TikTok be the best option? Is my ideal customer already a member of this community? The response could shock you.

TikTok’s rapid expansion and emphasis on authenticity and social legitimacy have made it a serious competitor to services like Snapchat, Meta, and even Google. Yet this isn’t merely an endorsement of natural TikTok usage. TikTok advertising have the ability to reach 888.4 million people, or over 18% of all internet users over the age of 18.

Where to Begin with TikTok Advertising

Make sure you sign up for TikTok right away!

Nevertheless, before we go any further, it’s vital that we define the difference between a personal account and a company account. Personal, Creator, and Business accounts are the three distinct types of TikTok profiles.

Companies can promote their products and services using TikTok ads even without an organic account or presence, but in order to use Sparking (basically a boosted organic post), they need to have an organic account that is linked to their business account.

The Commercial District in TikTok

In 2020, TikTok introduced its Business Center to serve as a central hub for all things related to advertising on the platform, including information on current advertising opportunities and tools for managing and creating ads.

Make up the TikTok Business Center

User permissions and roles can be managed in the Business Center. Under the Partners section, you may add the business ID of your client or brand to link to their individual AdWords account, while the Members section is where your team members who are managing the business account on a day-to-day basis are included.
Campaigns, Audiences, Creatives, Product Catalogs, and Reporting are all stored in Ads Manager. To put it simply, this is where the good stuff occurs.
The Store Manager is where you’ll be able to upload and manage the products that will be shown in your paid and unpaid videos, as well as on your profile storefront, once you’ve connected your CRM platform.
Explore and follow trends, check out the most successful advertising, listen to new music in the TikTok audio library, and use the center’s video templates to transform your still photographs into professionally produced videos with your own brand.

Establish a profile in the TikTok Business Manager

Go to TikTok For Business now and sign up for a business account to get started. You’ll be asked to specify your company’s status and several other identifying information, such as its location, name, and currency.

Agency accounts will be directed to a Business Center page like the one below, where they may provide extra information, while individual business accounts will be asked to select an industry. This is done so that TikTok can better organise your business and advertising.

Incorporate Partner users and feedback

The next step, whether you’re an organisation or a service, is to invite new users and members to join by email. You can expand your team by clicking “Overview,” then “Assets,” and finally “Members.” New users can be assigned to one of four account levels (Admin, Standard, Finance Manager, or Finance Analyst) when creating an account for them. 

Ad Account Management Asset Management

Choose “Assets” on the left side to see your lists of accounts, catalogues, pixels, and shared audience kinds. This menu also features shortcuts to your company’s Finance, Activities, and Settings tabs.

Choose “Advertiser accounts” from the “Assets” menu. To start using Ads, sign up for a new account, or get access to an existing one, visit this page. When signing up for a new advertising account, you will be asked to provide basic business information and choose an account type.

TikTok Ads Manager: How to Use It

Dashboard, Campaign, Assets, and Reports are the four primary sections of TikTok Ads Manager.

The Dashboard provides an overview of your active campaign’s success, expenses, and patterns.
How do TikTok commercials look like?
TikTok’s ad platform is customizable, like that of many other paid social media sites. We take an experimental approach to every account we manage, testing different combinations of campaign types, ad groups, assets, and budgets to see what works best.

Marketing with In-feeds

The most popular type of advertisement purchased by businesses is the in-feed ad, which appears in a user’s For You Page feed. Since In-Feed Ads blend in with the rest of the page, they are less disruptive to the user’s experience.

Ad Formats for Managed Brands

Advertisement options vary by account type. Accounts that meet a certain ad spend criteria and deal directly with a TikTok representative are considered Managed Brands.

Invasion Commercial for a Brand

When you first launch the TikTok app, do you sometimes see an ad for a channel you don’t follow? A Brand Takeover Commercial, if you will. These advertisements can also take the form of a still image, gif, or video on your “For You Page,” with a button that links to a custom landing page or branded hashtag challenge.

TopView commercials

Similar to Brand Takeover advertisements, these in-feed video commercials play for 5-60 seconds after the viewer has scrolled for the first three seconds.